Tobii wins the INDUSTRIEPREIS 2009 (Optical Technologies Category)

Frankfurt, Germany – April 22, 2009 – The Huber Publishing House for New Media has awarded Tobii Technology with the INDUSTRIEPREIS 2009 (Industry Prize) in the optical technologies category.

Tobii receives the award for its groundbreaking Tobii Eye Tracker IS component, which was officially launched this year at the CeBIT trade fair in Hannover and which is already in the process of being implemented in a number of different applications in the global market.

The award was judged by a panel of IT journalists and PR experts according to the level of innovation, future potential and efficiency of the products nominated.

The Tobii Eye Tracker IS allows integration of eye tracking technology into existing products within the shortest time. It represents a huge technological advancement, satisfying medium and mass market demands for smaller-size embedded processing, lower power consumption, and scalability. Performance can be relied on in volume applications that require tracking to be fully automatic and to work on basically anyone without any restrictions on the user or the slightest compromise in tracking quality.

“We are proud that the Tobii Eye Tracker IS has been recognized in this way. This award confirms the enormous potential and interest in the market for standard eye tracking components,” says Nicolas Pezzarossa, General Manager at Tobii Technology GmbH in Frankfurt.

About Eye Tracking & Eye Control
Eye tracking is a technology that measures a person’s point of gaze (i.e. where they are looking) and/or eye/head position. Contemporary user-friendly eye tracking is producing valuable results in businesses, homes, and schools, where it aids in research and analysis and is used for interacting with computers as well as with friends and family. Several Fortune 500 companies use Tobii analysis products to test usability of websites and software, and to measure effectiveness of product packaging and commercials. Every day, thousands of people with Cerebral Palsy, Multiple Sclerosis, ALS and other disabilities use Tobii eye controlled devices to communicate without using their voices or hands.

Tobii has advanced eye tracking technology dramatically in recent years and made possible the use of eye tracking in volume applications. A wide array of industries can integrate standard eye tracking components and bring new sophisticated applications to the market in the shortest time.

People can control a computer and make things happen by just looking at it. Eye control can be used as a sole interaction technique, or combined with keyboard, physical buttons and/or voice. For example, the gaming industry has identified eye tracking as a new input device. Other fields of potential use are computer interfaces in consumer, medical, and industrial environments.

Where people look also reflects their thinking and behavior. Eye tracking adds value to vision and neurological diagnostics, as well as market research applications like set-top boxes or information kiosks. As a precise and robust method for determining presence of eyes and the exact position of a person, eye tracking also brings value to fields such as 3D displays, automotive safety and security.