Tobii Eye Control Demonstrated by Microsoft at Computex

Eye control is one of many computer interfaces that will be available to users in the future. At Computex in Taipei, visitors can test the feature personally in the Microsoft booth where eye control from the Swedish company Tobii Technology is demonstrated.

Eye control is an intuitive and natural user interface that, in combination with other interaction modes, radically improves the user experience. Entirely effortless, it enables automatic processes based on your attention and gaze. Since the computer knows where you are looking it becomes more responsive to your intentions: Text scrolls automatically as you read, and information is shown in relation to what you pay attention to.

“Computer manufacturers are working intensively to integrate new and intuitive interaction interfaces. Eye control is one such technology. Tobii’s eye controlled computers are already used by thousands of people with physical and speech impairments around the globe and will, in a near future, become a natural part of a regular PC environment. To reach this point, it is essential that we collaborate with major players,” said John Elvesjo, CTO and Founder of Tobii Technology.

At Computex, Microsoft will demonstrate eye control from Tobii in an intuitive and instant setup that requires no settings or calibration. Simply place yourself in front of the screen and start to interact by using your eyes. Computex will take place in Taipei from June 1-5, 2010 . Microsoft has a booth in the NanGang Exhibition Hall L0108.

“Windows 7 opens a world of opportunity for hardware manufacturers, software developers and service providers, and Computex gives us an opportunity to demonstrate what is possible,” said Murray Vince, General Manager, original equipment manufacturer division, Microsoft Corp. “Tobii’s eye tracking and eye control products provide a natural user interface and enable rich new computing scenarios; we are thrilled to be collaborating with them.”

Tobii’s eye trackers can also be seen at The World Expo 2010 in Shanghai from May 1 through October 31, 2010.

For more information, please contact:
John Elvesjö, Founder and CTO, Tobii Technology
Mobile +46 (0)704 82 34 98, john-(d_)-_elvesjo-(_sm3Remove)-_-(_a)-_tobii-(d_)-_com

Sara Hyléen, Corporate Marketing Manager, Tobii Technology
Mobile +46 (0)709 16 16 41, sara-(d_)-_hyleen-(_sm3Remove)-_-(_a)-_tobii-(d_)-_com

About Computex Taipei

COMPUTEX TAIPEI has become the largest computer exhibition in Asia and the second largest in the world, second to CeBIT in Germany. Each year, key global businesses come to this event to launch their new products. Since a large portion of the businesses in the world have research and deployment centers or production facilities in Taiwan, this exhibition attracts observers, analysts, and journalists of computer and information industries from all over the world to discover and report the latest technologies, developments, and trends. Read more here: www.computextaipei.com.tw

About Tobii Technology

Tobii Technology is the global market leader in eye tracking and eye control. This technology makes it possible for computers to know exactly where users are looking. Our products are widely used within scientific research and in commercial market research and usability studies, as well as by disabled people as a means to communicate. Today Tobii contributes with a wide range of Augmentative and Alternative Communication (AAC) products.

Tobii’s mission is to bring eye tracking into broader use and the company offers market leading eye tracking technology to industrial partners within areas such as gaming, diagnostics, car safety and computer control.

Founded in 2001, Tobii has continuously shown very rapid year-to-year revenue growth, and have received numerous awards and recognitions for its accomplishments. The company is based in Stockholm, Sweden, with offices in the US, Germany, Norway, Japan and China. Our products are sold directly to customers and through resellers and partners worldwide.